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5 Effective Strategies for Creating a Remote Work Culture

 It is an undeniable fact that the corporate world is undergoing a paradigm shift. Thanks to stellar technological advancements, the culture of remote work is thriving. In fact, the massive scope of remote working cultures is a boon for both employers and employees. To elucidate, remote working cultures promote higher employee engagement and productivity. Besides, remote working cultures are also associated with a massive reduction in operational costs.

Moreover, from the perspective of employees, remote working arrangements facilitate better work-life balance. To substantiate, as per LinkedIn, 73 percent of employees feel that workplace flexibility enables a better work-life balance. Furthermore, 78 percent of employees feel more productive in remote work arrangements.

These trends and insights explain why businesses are increasingly switching to remote and hybrid work cultures. In fact, it would not be incorrect to say that the future of the workplace is remote. To validate, as per Gartner, remote workers will represent around 40 percent of the workforce in most countries in the near future. However, the transition to remote working arrangements seems easier said than done.

Irrespective of how promising this transformation is, making the switch requires meticulous planning and execution. When your organization goes completely remote, there is a lot that you need to manage. Besides, as a leader, you also need to extend complete support to your employees for them to align with the transformation. This brings us to a vital question, “what does it take to pave the way for a remote working culture for greater business success?”

In this thoughtful and intelligible blog, we shed light on the various strategies that make the transition to remote work worthwhile. When you apply these strategies effectively, you can give your organization the best chance to achieve the desired outcomes with respect to this massive transition. Otherwise, going remote in an unplanned and carefree manner can rather be devastating for your business.

Having said that, let us get started with the strategies that facilitate a successful transition to remote work.

Develop effective change management plans 

Primarily, the most basic and important strategy is to create well-defined and thoughtful plans for change management. You need to acknowledge the fact that the transition to remote work is not something ordinary. To explain, it is a massive organizational change that will have an impact on almost every workplace dynamic.
Having said that, as a leader, you need to be at your best to manage the change with incredible efficiency. You need to define the change parameters effectively and you need to communicate the same to your employees. The key parameters linked to an organizational transformation include the following.

  • The need for the change
  • The vision linked to the change
  • Core values associated with the change
  • Milestones related to the change
  • Visualization of the transformation’s success
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All the above aspects of a proposed transformation are essential for successful implementation. With respect to remote working arrangements, you need to define all these parameters in a meticulous way. When you define the change in a comprehensive way, you can communicate the same to your employees with exceptional clarity.

Everything that you do next will be centered around how you define the change and plan for its execution. You need to create a complete roadmap for how you will implement the change and how you will track the progress of the transformation. This is where you will need some key performance indicators to gauge the success of the change implementation.

Identify the technology prerequisites

Needless to say, in remote working culture, your reliance on technology will be greater than ever before. From project management to team meetings and performance management, everything will work virtually in a remote environment. Having said that, it is essential that you invest in the right technologies that can add greater efficiency to processes and automate recurring tasks.
Before you make that smart and crucial investment, you need to first identify the key technologies that you need for a thriving remote working environment. The most essential tools and software you will need to create a high-performing remote work culture are listed below.

  • Project management tools
  • Social collaboration tools
  • Internal communication tools
  • Employee productivity tracking tools
  • Performance dashboards
  • Advanced cybersecurity technologies

For the successful delivery of projects, you need to invest in the most versatile and agile project management tools. Besides, as per SalesForce, 86 percent of corporate executives cite ineffective collaboration as the primary reason for project failure. Having said that, the challenges of effective collaboration and communication will be much more in a virtual environment. You need digital solutions that can address these vulnerabilities effectively and optimize these processes for better coordination.

Further, even when we talk about employee engagement and retention in the virtual workplace, a lot will depend on digital tools and software. More importantly, you cannot be making recurring investments in technology. These investments have to be smart and based on the prospects of long-term viability. You need to be double-sure before you allocate funds to remote working technologies.

Disrupting technologies like artificial intelligence, blockchain, edge computing, IoT etcetera are at the forefront of the ongoing digital revolution. In fact, business automation holds the key to the future of your organization. You need to make the right choices and act in time to give your organization an edge. There are thousands of remote working and virtual tools to choose from. Your decision-making in this context has to be meticulous enough to make this transition a success.

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Create new dynamics of performance management

As mentioned above, performance management will be a digital concept in the virtual workplace. Hence, the dynamics of performance management will be different and you need to revamp your organization’s approach to it. You can surely not rely on traditional performance management practices in a remote working environment.

In fact, employees’ efficiency in working with remote technologies will be an added dimension to their productivity. You will be gauging how efficiently they perform in virtual collaboration, digital communication, and managing virtual relationships. Also, performance reviews and feedback sharing will be conducted digitally. Hence, you need to look at performance management as a virtual concept and define tactics for the same. Moreover, employee recognition and rewards also make key components of performance management. As per Hubspot, 70 percent of employees state that they will perform with greater zeal when they receive enough appreciation. This explains why contemporary organizations are investing in employee reward programs to drive high engagement and retention. However, in a remote working environment, you will need to introduce a digital employee rewards program.

All in all, you need to restructure your company’s performance management approach to make way for virtual management. In the virtual work environment, feedback and knowledge sharing at the right time will be crucial.

Assist employees in embracing the change

Whenever a change is introduced in an organization, employees will look up to support from the top management. For instance, when your organization goes remote, employees who are not very tech-savvy will be relatively resistant to the change. Basically, when a transformation transpires, employees manifest varying emotions and attitudes.

As a leader, you need to exhibit acceptance of your employees’ emotions. When you understand their resistance and insecurities with respect to the change, they will accept the change with greater assurance. You have to make your employees believe that the change is for their own good for everyone to be on the same page.

When you make employees believe in the advantages of a remote working culture for them, you can address their resistance more effectively. Further, another aspect of assisting employees during change management is to provide them with effective training for upskilling. To elucidate, in a remote working environment, your employees will need enhanced digital literacy skills.

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You cannot expect a virtual organization to achieve greater success unless your employees do not have the skills to work around remote workplace technologies effectively. Hence, a key strategy would be to offer training and orientation to employees. This training will be focused on helping employees acquire the necessary hard skills they will require to work in a virtual environment.

The bottom line is that you need to identify what challenges your employees may face when your organization goes remote. Subject to that, you need to offer the necessary assistance to your employees such that they can align themselves with this major transformation. You cannot really assume that the transition is going to be equally smooth for everyone.

Create a roadmap for continuous improvement

No transition is complete without creating a roadmap for continuous improvement. Your objective does not simply stop at making the switch to remote working, right? You would surely want that the performance metrics of a virtual workplace improve every day. You would want the collaboration and coordination between teams in a virtual environment to get better and better with each passing day.

Further, you would also expect that your employees build a better rapport with remote working technologies without taking much time. All in all, it makes complete sense that you plan for optimizing your remote working culture in an incremental way. This is where continuous improvement comes in as an essential strategy.

As a leader, parallel to the implementation of this change, you also need to create a clear roadmap for continuous improvement. You need to think of tactics that effectively improve the overall performance of your organization’s remote work culture. This is highly essential for your organization to achieve the success you have visualized relative to the idea of going remote.

One of the most important aspects of improvement will be how scalable you can make your organization by going remote. After all, the ultimate goal of every organization should be to become more scalable with time.

To recapitulate, there is no denying the fact that the future of the business world is remote. Remote working arrangements offer a win-win situation for all. However, when you make the transition from a brick-and-mortar workplace to a virtual workplace, there are a few considerations to be looked at. Creating a remote working environment is not as easy as it may seem. This transition has to be in alignment with the above strategies for your organization to achieve the expected outcomes.

McCoy Julia
Julia McCoy is the founder of Content Hacker, a 7-time author, and a leading strategist for creating exceptional online content. Her last $75 enabled her to build a seven-figure writing agency, which she sold ten years later. She teaches founders and marketers how to build a business through inbound content so that they can make a positive impact on the world in the 2020s. Julia's blog and podcast, Content Transformation System, offer weekly advice.


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